,

I wasn’t planning on writing you this email—in fact, I am currently in an all-weekend business mastermind so I am crafting this at lunch time lol—but something came up at the event that I want to share.

The facilitator of the mastermind had us do an exercise where you get into groups, and everyone goes around the table and tells the other people at the table their perception of them and their business. As in, I would tell Susan my perception of her and her business. And she would tell me her perception of mine.

The point is to help us understand what our uniqueness is, and how we might be able to stand out in the market. What makes us different.

It’s useful because so much of branding is perception, so I may think that JillFit is all about fitness business, but the perception “out there” is of mindset and moderation (also, not really wrong).

Well, when we got to me, many of the adjectives used were things like strong, confident, authentic, honest, real, etc., which were nice to hear.

But my friend Billy Gene said, “When I met you, the first thing I thought was, this chick gets shit done.”

And I do think that if I had a superpower it would be taking a lot of imperfection action, and helping other people feel confident enough to take the next steps in their journey, too. Whether it’s investing in themselves, saying yes to something out of their comfort zone, or literally just trying moderate eating after years of compulsive dieting (yes, that feels scary!).

Action.

Massive action.

Scary action.

ACTION.

It’s my favorite thing.

So, my message today is simple: you don’t “follow” your dreams. You create your dreams. And then you take massive action in the direction of those dreams.

“Following” your dreams makes it feel like they’re out there and we just have to grab them, like, there they are …. they’re going … they’re going … are you gonna catch ‘em … oops, they’re gone!

No.

That’s not how dreams work.

Dreams are created by you, and then pursued relentlessly by you.

We don’t sit on the sidelines and try to manifest a new reality through thinking about it.

We manifest a new reality by getting our hands dirty

We manifest a new reality by jumping in, navigating the discomfort, taking steps that feel uncertain, trying out new things, accumulating data and then growing our confidence through experience.

As we get more confident, we become more competent.

Taking massive action and giving yourself the opportunity to double-down on YOU, seeing what you are made of, experiencing all the good, bad, the ugly, is how you actualize your dreams.

Not thinking. Not wishing.

Doing.

Getting shit done.

And trust me, no matter how scared you are, or how much you might doubt yourself, I promise you, you will be juuuuust fine! You can trust YOU.

And in case you don’t feel like you’ve got it, I’ve gotchu. Just like I’ve gotten over 500 others over the last 7 years in business.

So, Best of You, my 12-month business coaching program is now open for enrollment and since I know you are an action-taker and not just a dream-chaser, I’m inviting you to join us.

Best of You (BOY) is for health/fitness coaches who want to leverage the internet to free up their time and impact people all over the world with their message, story and expertise.

It’s not hard: do you want to level up or no?

If so, I’ve got your back every step of the way.

Check out the full BOY curriculum HERE.

Doors close this Tuesday May 22^nd at midnight PST and I’m not sure when I am launching again.

Join the hundreds of pros already off and running.

And as always, happy to answer any specific questions and I’ll see you on the other side!

Xo,

Jill